5 questions to ask when hiring a copywriter? 2025

There are about 400'000 freelance copywriters in the UK.

That's nice and all...

But most of them are not good.

Ignore the bad writers, and there is some gold among them. These bad boys can turn your business around quickly.

But here's the deal:

How do you filter the dirt, and only get the gold?

In this blog post, we will cover mandatory questions to ask a copywriter before hiring them.

What to ask a copywriter in an interview: Sample

1. What's your usual framework for writing copy?

2. And your research process, what tools or AI software do you use?

3. So do you have experience? How many clients have you had before?

4. Why do you want to work with us specifically?

5. What's your response when you receive criticism?

Will asking copywriters questions benefit you?

These questions filter out the myriad of copywriters to only include the best of their class.

It's no risk, guarantees you are hiring professionals, and will benefit your DTC business.

The benefits are as follows:

• decreased bounce rate

• increased customer loyalty

• content getting more traction

• more traffic from SEO

• more CTR, conversions

• and much more...

Here's a guide on lowering mistakes in your copy.

1 How they write their copy / what their framework is

If a copywriter writes without a framework, this is a red flag. Why?

Freestyle writing is bad for your business because:

• the copy takes longer to write

• doesn't have a predictable ROI

• it's a gamble

Some questions that directly address this can be huge. It will ensure the copywriter is organized, professional, and quick.

Here are some questions to ask your lucky nominee:

1. When you start with a blank document, what helps you write your copy?

2. What's the framework you use for emails?

3. What's your copywriting process from start to finish?

   
   

If the copywriter you're hiring stutters at these questions, it's clear they don't have a system in place.

Here's how to effectively optimize copy (also part of the process).

2 How did they research before writing copy

The research process is crucial when it comes to achieving outstanding copywriting. Some may say it's more important than the writing part itself.

Conducting research before writing copy is critical because:

• it saves time

• it makes it able to align with customer's goals and pains

• you can write about the most desirable benefits of a product

• it increases customer loyalty, CTR, and conversions

Thus, it's important to ask questions about how they research beforehand.

It gets better:

If you find a copywriter who passes this with flying colors, your DTC business will boom.

Here are some questions:

1. What are some tools you use to research?

2. Do you think researching before writing is helpful?

3. When you research, what is something you look for?

Every DTC business needs this kind of copywriter to thrive in a competitive market.

3 How many clients they've had in the past / how they helped them

Past results are the most convincing factor when it comes to hiring. Nothing is more persuasive than a copywriter with a wall of great reviews.

A copywriter with a lot of social proof stands by their word and thus why:

• they can help you reliably

• they will write what your customers want to see

• they will improve the stature of your DTC business

What's important to note is to check the validity of the reviews. Their reviews may be fake, and they can be a complete amateur.

Yeah, and?

This can be handy in times of hiring.

Here are some ways to spot fake reviews:

• genuine reviews provide specific details

• check the reviewer's background

• look for poor spelling

Besides that, you're probably drumming your fingers to know what to ask with this.

Here are questions to ask in an interview:

1. Do you have experience?

2. How many clients have you had in the past?

3. How did you help clients similar to us?

   
   
   
   

Shhh... Are you sure your copywriting isn't costing you sales?

Find out if your copywriting is leaving money on the table.

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4 Why they are interested in working with you

Knowing this can reveal the motivations behind your copywriter, and whether you will be a great fit together for years to come.

Having a copywriter who isn't a good fit can spark some problems:

• it leads to disjointed communication

• they may not take your feedback for granted

• it won't be long until you fire them

Some questions for them:

1. What made you want to work with us?

2. What do you like about our brand?

3. What's the future with you and us?

Hiring a copywriter who is a great fit for the company can save time, stress, and money. Be sure to ask these questions in your next interview.

5 Are they a good teammate?

Yes, it's important that a copywriter needs to be great at writing. But they also have to be great team players. Does the person you're hiring listen more than speak?

Do they take what you said into account and shape their response accordingly?

Here's the kicker:

If not, there's a good chance they're entitled brats.

A copywriter who is a good teammate can:

• save time

• reduce friction and stress

• listen to your feedback and be open to learn

Here are some questions for this:

1. What is your response to receiving criticism on your copy?

2. Do you like working in a team?

3. If you feel some feedback is inadequate, how do you respond?

A great team player means a great asset for your DTC business.

Is it worth hiring a copywriter?

If you've qualified them by asking them questions, and like their work...

There's no reason not to hire them. They will make your business thrive by making your messaging clearer / more persuasive.

What is the last question you should ask in an interview?

One of the last questions should be: "Why do you want to work specifically for us?", this question figures out if you're both compatible for years to go.

But wait a second...

Are you willing to make your DTC business stand out using my unique process?

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